About
About AMPlify
The AMPlify Mission
The Mission is simply to help you AMPlify Your Performance!
We are passionate about helping athletes, and all those people who support athletes to continually grow, learn, and evolve, making peak performance more and more consistent. We believe that mental training with sport psychology techniques can not only help performance and increase enjoyment in sports, but also, in life.
AMPlify your Game, AMPlify your Life!
Meet the Founder - Brian Baxter
Brian has been working with athletes and teams for over 15 years since earning his MA in Sport Psychology from John F. Kennedy University in California.
He joined Sport Psychology Institute Northwest as a sport psychology consultant in 2007, and took over as director in 2011. Now as the Director of AMPlify Sport Psychology, he is constantly evolving his craft.
Brian’s interest in sport psychology developed during his time as a high school football kicker/punter, college soccer player, and USSF C license soccer coach, where he found the mental game to be important, but under-taught. He believes strongly that training the mind is as important as training the body, and has dedicated his professional life to helping athletes achieve their goals, play up to their potential, and improve enjoyment in sports and in life.
As a lifelong athlete, he brings an ability to understand the sacrifice, commitment, hard work, and pressure that comes with high achievement. His two-pronged approach includes first creating a deep rapport and trust with each athlete, and second tailoring a plan to teach sport psychology techniques that will help that athletes break through blocks and reach the zone more and more often.
As a coach with 25+ years experience, Brian also specializes in team workshops and coaching education. Performance enhancement through mental strength is a key sport psychology philosophy used in all group workshops. Brian’s focus for groups will help dealing with pressure in sports, improve focus and confidence, and boost leadership and communication.
As a sport parent for 12+ years now, Brian brings a unique angle to help parents be the best support for their young athletes as possible with his Parent Education Workshops.
As a public speaker for 10+ years, Brian has delivered presentations at conferences and organizations not only in his hometown of Portland, but all over the country including Idaho, California, Florida, and Maryland.
Brian is originally from Gainesville, FL. After stays in South Carolina, North Carolina, and California, he and his family moved to Portland in 2005 because they wanted to stay on the west coast, but in a smaller city with better access to the outdoors. They love being in the Pacific NW and consider it home. His wife Debbie is a photographer, and they have 2 boys: 19-year-old son, Hawk, and 11-year old son Zavier.
AMPlify Coaches
Our Mental Performance Coaches have decades of experience as athletes, coaches, parents, and in sport psychology.
Jimmy Yoo, MA Sport Psychology
Jimmy has been a consultant with the SPINw team since 2010, specializing in peak performance, high-pressure decision-making, and mental resilience. With a deep understanding of the psychology behind elite performance, he helps clients unlock their full potential by combining advanced sport psychology techniques with his extensive experience as an athlete, coach, and mentor. His approach is designed to help individuals thrive under pressure, sharpen their focus, and build unshakable confidence in competitive environments.
Through his proven performance model, Jimmy empowers athletes, business professionals, and performers to optimize mental and physical performance, overcome setbacks, and maintain consistency at the highest level. His expertise covers sport performance enhancement, stress management, injury recovery, team cohesion, and career transitions, allowing him to support clients across various fields. By integrating visualization, goal-setting, and cognitive training techniques, he equips individuals with the tools needed to excel in both their careers and personal lives.
A former three-sport high school athlete and Division III lacrosse player, Jimmy understands firsthand the discipline and mental toughness required to succeed. He earned his Master’s in Sport Psychology from San Diego University for Integrative Studies, where he studied under Dr. Robert Nideffer, a globally recognized leader in performance psychology. Beyond consulting, Jimmy remains an active coach, competitor, and advocate for mindfulness, continuously applying his expertise to inspire and develop future generations of high achievers.
Glen Coblens, MS Sport and Exercise Science
Glen Coblens is a highly accomplished coach and consultant with over 30 years of experience at the youth, high school, college, professional, and international levels. A three-time international gold medalist, National Championship winner, and Coach of the Year honoree, he has played a pivotal role in developing athletes and mentoring coaches. As the founder of PDX Hoops, he provides elite training and has been instrumental in establishing youth programs for Portland-area high schools. His contributions to the sport earned him a place in the Oregon Jewish Sports Hall of Fame.
Glen also founded Benchwarmers Basketball, now Pacific Rim Basketball, a non-profit organization that develops young athletes through competitive travel teams. Under his leadership, it has grown into one of the largest independent basketball clubs in the region, focusing on both athletic and personal growth. His dedication to fostering talent and character has helped shape countless players on and off the court.
As a consultant for AMPlify, Glen works with athletes, teams, coaches, parents, officials, and program directors to enhance performance and mental resilience. He created the Competitive Skills Training (CST) program, which teaches visualization, relaxation, positive self-talk, and goal setting to boost confidence and success. Building on CST, he developed 3’s for VICTORY, a practical guide for athletes striving to reach their full potential.
Brian's Timeline
Click through each tab to read about the complete history of AMPlify Sport Psychology (formerly SPINW).
High school football, high school and competitive club soccer player.
First time soccer coach for a kindergarden rec team, Gainesville, FL.
Forward for Wofford College (Spartanburg, SC) soccer team.
Officially began coaching career by earning USSF D license.
USSF C license, learned of the existence of sport psychology.
Masters of Arts, Sport Psychology at JFKU in California.
Began sport psychology consulting under the name BaxterSports.
Joined Sport Psychology Institute Northwest.
Named Director of Sport Psychology Institute Northwest.
First book, The Sports Mindset Gameplan: an athlete’s guide to building and maintaining confidence Published and available on Amazon.
Sports Mindset Audio visualization program released on iTunes.
Second book, Apex Journal for Fencing published & available on Amazon.
AMPlify Sport Psychology launched.
