Blog
Sport Psychology Blog

Talent vs Hard Work
You’ve most likely heard this quote. I am a big fan of it, because for the field of sport psychology, hard work is in your control,

The Mental Game? It’s Simple!
As a high school athlete, I was a pretty good soccer player. My confidence went through it’s ups and downs during those 4 years, but

Back from Qatar – by the numbers
Here’s a numerical representation of my time in Qatar at the 2022 World Cup: 3,000,000 Population of Qatar 315,000 Qatari citizens (that’s correct – Less

Off to Qatar Part 7: Sport Psychology of the First round
In this addition, here are the top 5 sport psychology observations from the first round 1 – How teams, coaches, and players handle the press

Off to Qatar Part 6
Ghana vs South Korea, South Coast Tour, USA vs Iran South Korea vs Ghana On Monday, we set off for Education City stadium for what

Off to Qatar Part 5
Random thoughts about the tournament, Exploring Qatar, USA-England As I sit with my breakfast, newspaper, and computer to write today’s blog, here’s what I am
Our History
Click through each tab to read about the complete history of AMPlify Sport Psychology (formerly SPINw).
High school football, high school and competitive club soccer player.
First time soccer coach for a kindergarden rec team, Gainesville, FL.
Forward for Wofford College (Spartanburg, SC) soccer team.
Officially began coaching career by earning USSF D license.
USSF C license, learned of the existence of sport psychology.
Masters of Arts, Sport Psychology at JFKU in California.
Began sport psychology consulting under the name BaxterSports.
Joined Sport Psychology Institute Northwest.
Named Director of Sport Psychology Institute Northwest.
SPINw rebranded to AMPlify Sport Psychology.
AMP = Analyze, Maximize, Personalize
Brian does Zoom team sessions to give athletes something to do during the shutdown
AMPlify Your Game online course launches
Brian travels to Qatar for World Cup 2022 and blogs about it
Brian brings sport psychology training to a new summer camp – BaxterSports Competitive All Sports Camp
AMPlify Your Game for Parents online course released
High school football, high school and competitive club soccer player.
First time soccer coach for a kindergarden rec team, Gainesville, FL.
Forward for Wofford College (Spartanburg, SC) soccer team.
Officially began coaching career by earning USSF D license.
USSF C license, learned of the existence of sport psychology.
Masters of Arts, Sport Psychology at JFKU in California.
Began sport psychology consulting under the name BaxterSports.
Joined Sport Psychology Institute Northwest.
Named Director of Sport Psychology Institute Northwest.
AMPlify Sport Psychology.

Talent vs Hard Work
You’ve most likely heard this quote. I am a big fan of it, because for the field of sport psychology, hard work is in your control,

The Mental Game? It’s Simple!
As a high school athlete, I was a pretty good soccer player. My confidence went through it’s ups and downs during those 4 years, but

Back from Qatar – by the numbers
Here’s a numerical representation of my time in Qatar at the 2022 World Cup: 3,000,000 Population of Qatar 315,000 Qatari citizens (that’s correct – Less

Off to Qatar Part 7: Sport Psychology of the First round
In this addition, here are the top 5 sport psychology observations from the first round 1 – How teams, coaches, and players handle the press

Off to Qatar Part 6
Ghana vs South Korea, South Coast Tour, USA vs Iran South Korea vs Ghana On Monday, we set off for Education City stadium for what

Off to Qatar Part 5
Random thoughts about the tournament, Exploring Qatar, USA-England As I sit with my breakfast, newspaper, and computer to write today’s blog, here’s what I am